How is this different from hiring a BDR?

A BDR costs $150-200k/year fully loaded and takes 3-6 months to ramp. We reach out under our own brand with a paid research incentive, which gets dramatically higher response rates than internal outreach — and many of those conversations convert into early customers. You get validated market intelligence in 6 weeks for a fraction of the cost.

We already have a sales team — why do we need this?

That's exactly why. Your reps are performing in your current market — pulling them into an unproven segment risks quota attainment and distracts from what's working. We run validation independently as a neutral third party with incentive structures designed for honest market signal, so your core engine keeps running.

What if we've already started selling into the new market?

Great — we can accelerate what you've started. Our structured approach fills gaps in your data: are you talking to the right buyers? Is your pricing right? Is there real urgency? We pressure-test your assumptions with 5 buyer conversations.

Can this work for geo expansion, not just new products?

Absolutely. Whether you're going from the US to EU, SMB to Enterprise, or launching an adjacent product — the methodology is the same. We adapt the ICP, qualification criteria, and conversation structure for your specific expansion play.

What's the ROI on this engagement?

Compare it to the alternative: $200k on a new-market rep who flames out in 6 months, or a year of internal experimentation. One validated insight — the right pricing, the right persona, or confirmation that a market isn't ready — can save 10x the investment.

NewForay — Launch Your Next Revenue Lane Without Derailing the One That's Working

NewForay delivers 5 real buyer conversations in your new target market, validated pricing intelligence, and a complete GTM infrastructure — in 6 weeks, not 12 months. Built for B2B SaaS CEOs and CROs who want to expand without pulling their core team off quota.

Trusted by leaders from

Google
Notre Dame
RetailMeNot
Tableau
Techstars
data.world
Twilio
Volusion

The expansion problem

As a CEO or CRO, you know a new market is a huge opportunity. But the traditional path — 12 months, $150k+, and pulling your best reps off quota — feels like too big a bet.

Afraid to distract your core team. Your reps are crushing quota. Pulling them into an unproven market risks everything you've built.
Burned by hiring too early. You've seen what happens when you drop $200k on a new-market rep before validating demand.
12 months and $150k+ of guesswork. The traditional expansion playbook takes a year and six figures before you know if buyers will actually pay.

NewForay's differentiated approach

Third-party outreach. We offer buyers a paid research incentive — not a sales pitch. Response rates are dramatically higher, and many conversations turn into early customers.
Aligned incentives. Our incentive structure surfaces the truth — what buyers need, what they'll pay, and whether the market is worth pursuing.
Expansion specialists. Your team is optimized for your current market. We're purpose-built for the one you haven't entered yet.

What you get

Buyer Conversations. 5 sales-oriented conversations with qualified buyers — discovery, demo, pricing, and test-close.
Buyer Prospect Sourcing. We identify and qualify high-fit prospects in your new target market so you're talking to the right people.
Done-for-you Buyer Recruitment. Done-for-you outreach and scheduling — no cold-calling or coordination from your team.
GTM Infrastructure. Lead lists, qualification criteria, sales scripts, a discovery-to-close playbook, and positioning — all validated by real buyers.
Pricing Intelligence Report. What buyers will pay, how they compare alternatives, and exactly where to anchor your pricing.
Recurring GTM Consultations. Weekly strategy calls to refine your go-to-market motion as buyer signals come in.

How it works — a 6-week sprint

Week 1 — Discovery & Launch. Align on your new market ICP, begin prospect sourcing, and kick off buyer recruitment.
Weeks 2–4 — Buyer Conversations & GTM Build. 5 sales-oriented buyer conversations plus weekly GTM consultations. We build your scripts, qualification criteria, and sales process in parallel.
Week 5 — Analysis. Synthesize conversation data into your Pricing Intelligence Report and buyer-validated GTM infrastructure — lead lists, playbook, and positioning built from real buyer language.
Week 6 — Final Readout. 90-minute final readout with your complete GTM package: scripts, sales process, pricing, and go-to-market playbook.

Plans

Guided. Coaching and frameworks — you run the conversations. Includes ICP and positioning workshop, prospect sourcing playbook, conversation frameworks and scripts, weekly GTM consultations, and template pricing report.
Standard (recommended). Done-for-you recruitment, 5 buyer conversations, full GTM infrastructure. Includes everything in Guided plus DFY buyer recruitment, 5 buyer conversations, pricing intelligence report, buyer-validated GTM infrastructure, and 90-minute final readout.
Pro. Extended engagement with competitive analysis and board-ready deliverables. Includes everything in Standard plus extended conversation format, competitive pricing analysis, investor/board-ready deck, 30-day follow-up consultations, and go-to-market playbook.

What clients say

"NewForay ran buyer conversations we couldn't run ourselves — as a third party, they got candid answers that shaped a GTM playbook we still use today."
Alex Pappas, Chief Experience Officer, Thinktiv

"NewForay's buyer conversations revealed what mid-market buyers actually cared about — completely different from what we assumed. We repositioned without rebuilding."
Lesley DeCanio, CRO, 8base

"NewForay got us 10 buyer conversations in a month — and because they approached buyers as a third party with a paid research incentive, we got brutal honesty and real prospects, not polite interest."
Josh Bowen, CEO, Sotto

Frequently asked questions

How is this different from hiring a BDR?: A BDR costs $150-200k/year fully loaded and takes 3-6 months to ramp. We reach out under our own brand with a paid research incentive, which gets dramatically higher response rates than internal outreach — and many of those conversations convert into early customers. You get validated market intelligence in 6 weeks for a fraction of the cost.
We already have a sales team — why do we need this?: That's exactly why. Your reps are performing in your current market — pulling them into an unproven segment risks quota attainment and distracts from what's working. We run validation independently as a neutral third party with incentive structures designed for honest market signal, so your core engine keeps running.
What if we've already started selling into the new market?: Great — we can accelerate what you've started. Our structured approach fills gaps in your data: are you talking to the right buyers? Is your pricing right? Is there real urgency? We pressure-test your assumptions with 5 buyer conversations.
Can this work for geo expansion, not just new products?: Absolutely. Whether you're going from the US to EU, SMB to Enterprise, or launching an adjacent product — the methodology is the same. We adapt the ICP, qualification criteria, and conversation structure for your specific expansion play.
What's the ROI on this engagement?: Compare it to the alternative: $200k on a new-market rep who flames out in 6 months, or a year of internal experimentation. One validated insight — the right pricing, the right persona, or confirmation that a market isn't ready — can save 10x the investment.